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Naki — Independent creative studio

Good ideas need good design.

And, yes, the code too.

At Naki, design, strategy and development work together to shape websites, identities and digital experiences.

See the work Let's talk

Why Naki?

Nothing gets lost on the way.

What happens here

A few things. Really well.

Four areas that often end up in the same project. Sometimes you only need one. Sometimes they all come together.

  • Websites and interfaces built around the people who'll use them, not around templates. It starts with structure, moves through wireframes and prototypes, and ends with a visual system that has to be clear before it's beautiful.

    • UX/UI
    • Wireframes
    • Prototypes
    • Design systems
    • Web apps

    Pretty ≠ usable. You want both.

  • From layout to browser. What gets designed becomes real exactly as it was intended: responsive, fast, accessible websites that are easy to manage. Custom front-end when it's needed; WordPress, WooCommerce or Shopify when they're the right fit.

    • Front-end
    • WordPress
    • WooCommerce
    • Shopify
    • Interactive
    • Email design & build

    Yes, it actually works.

  • A logo is just the beginning. Identity is built as a system: typography, color, imagery and rules that make a brand recognizable wherever it shows up.

    • Logo
    • Visual identity
    • Art direction
    • Guidelines

    More than a logo. Obviously.

  • From screen to paper, without switching languages every time. Social, campaigns, editorial and communication materials designed to keep a brand consistent even when the format changes.

    • Social
    • Campaigns
    • Editorial
    • Print

    Same brand. Different places.

Selected work

Work worth opening.

Websites, identities and e-commerce that came through Naki. Open a project to see what needed solving and how it took shape.

Coming soonIzzi fai da teWebsite
Coming soonShop C'è Da FareWebsite
Coming soonSmart Academy ItaliaWebsite

More projects are on their way.

Start yours

A small manifesto

A good project can be beautiful. But first, it has to be:

functional, clear, easy to use, recognizable, accessible, fast, consistent, simple to manage.

How things get done

Less chaos. More clarity.

No complicated processes just to look important. Work starts from what's actually needed, then finds the right way to get there.

Step 1: Understand

It starts with the problem, not the solution. Context, people, goals and priorities come into focus before any form is chosen.

What comes out: a clear direction to start from.

Step 2: Shape

Structure, wireframes, identity or interface: the project starts to take shape. Every choice has a reason, and it can be explained.

What comes out: something to see, discuss and put to the test.

Step 3: Build

What was designed becomes real. Code, components, applications or materials: no unnecessary handoffs, and no shortcuts that change the project halfway.

What comes out: work that holds up outside the design file.

Step 4: Refine

Testing, fixing, sorting out whatever still doesn't add up. Responsive layouts, details, content, exports or launch: this is where the project stops looking finished and actually is.

What comes out: a project ready to use, and you know how to run it.

Behind Naki

Hi, I'm Annachiara.

The human behind Naki.

I'm a designer and developer, and Naki is where I bring together the things I love doing: designing, building and giving ideas a visual direction.

I follow every project closely, from start to finish. And when a project needs extra skills, I work with studios and agencies I trust.

Selected collaborations

Got a project in mind? Let’s talk.

hello@naki-studio.com

You don’t need to have it all figured out. An idea, even a slightly messy one, is enough to start. The rest can take shape from there.